Alternatively, scroll down to read all we have to say regarding user experience mapping. Today you’ll learn the ins of outs of user experience maps and how you can create one in the leanest way possible.Ĭlick on the relevant subheader below to jump to your section of choice. Grab a marshmallow on a stick, a cup of something hot, and relax. Welcome and gather around the user experience campfire. This is why we at Process Street have produced this article, your practical guide to user experience mapping. Based on the returns given in the above quote, we can calculate an ROI of 9,900%.Īnd considering the user needs early is exactly what a user experience (UX) map does, meaning creating an effective UX map has the potential to bridge the gap between business success and failure.īy understanding your user’s needs in the early stages of a design process, you’re more likely to consistently meet those needs, meaning a happy customer and reduced churn. The company explains that it’s far more economical to consider user needs early in the design process than to try and solve them later. The above statement was made by the global business powerhouse, IBM. “Every dollar invested in ease of use returns $10 to $100.” – IBM, The ROI of UX Ray is also a published fiction writer, with his first novel titled Golden Boy. He specializes in product tech, travel, SaaS and working one time as a CMO at Study Clerk.
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